Hi Sharon!

Here's a bit of a February recap and looking forward to March!

I went to the Winter Fancy Food Show in Las Vegas. - I’ve put together all the big takeaways in my 2025 Specialty Food Show Insights Report. Want to see where the flavors and packaging are heading? Download the report here!

This year's Luxe Pack Los Angeles showcased the latest in beauty packaging, focusing on sustainability, innovation, and new materials.

And I'm just back from Cal Poly San Luis Obispo for the Winter Graphic Communication Advisory Board meeting.

More of all of these on the Blog!

March brings us Women's History Month - or is it Herstory Month? Be on the lookout for a couple of posts and links where I'm featured. Girls Who Print website article is online now.

PROJECT HIGHLIGHTS

This month I'm featuring a favorite client, Dragonfly Fragrances. Michelle and Patrick are based in the Dallas, TX area. It's Michelle's creative style that brings this brand to their raving fans. Michelle and I work together in a couple of ways: Print Production Art and Print Production Management.

She is the creative director and I get to translate her ideas into artwork on the cartons. The cartons are for candles in beautiful vessels. It's all about the vessel and reusing it once you've finished the candle. 

These boxes are printed in full color, then foil stamped, then embossed, diecut and glued! We run small quantities since the candles are somewhat limited. These boxes are show stoppers to match their vessels and attract more sales. 

TOOLS I USE

I started editing videos with Veed.io. Using it for training and how-to videos. You can grab clips from longer videos, add captions and all kinds of things. Ok, it's a rabbit hole for sure. 

UPCOMING EVENTS

I'm heading to the Natural Products Expo West in Anaheim the first week of March. This is an absolutely HUGE show for food, beverage and even personal care products. People always comment about how big it is and how the hours are long. But for many brands you just can't not be there! I'll be seeing clients and will also be at the Utah Paperbox booth #2565 off and on. If you're going, let's connect!

WHAT ARE YOU WORKING ON?

Would you like a dedicated call to review your 2024 packaging and focus on 2025? I've got a session open for you!
Head here to pick a date and time - once you get on the calendar, you'll get access to the 2025 Packaging Planning Form to help you organize your thoughts.

That's it for now! Reply with questions, ideas and thoughts!

Thank you,