Hi Sharon,

October is all about refinement—texture upgrades, sustainability moves, and optimizing brand presence. Here’s what’s been happening on my desk lately:

PROJECT SPOTLIGHT
Reserve Padel Gift Bags: Elegant, Recognizable, and Right-Sized
What began as a minimal matte white bag evolved into something more distinctive: print, emboss, and spot gloss for a subtle but unmistakable finish. Four sizes, one cohesive story.
👉 See how it came together »

TREND INSIGHT
Private Label Refresh: What Big Brands Are Teaching Smaller Ones
Even major retailers like Aldi and Target are simplifying and refreshing packaging systems for stronger shelf impact. The takeaway: clarity and consistency always win.
👉 Read the trend breakdown »

FEATURED RESOURCE
The Packaging Conversation Worksheet
Born out of years of production experience, this worksheet helps brand teams talk through size, materials, timing, and budget before design begins. It’s the same framework I use with clients every day.
👉 Download your copy »

RESOURCE WORTH FOLLOWING: BEAUTY BUSINESS!
Aggie Burnett of ABCreative NYC
Aggie’s latest newsletter, First-Time Beauty Founders: This Is for You!, is packed with insight for anyone building a beauty brand from scratch. You can sign up through my link.

QUICK TIP
When your packaging includes multiple finishes—foil, emboss, or spot gloss—consider a paid mockup before full production. It’s a small investment that can prevent costly surprises and give your team a true preview of the final piece.

WHAT’S AHEAD
Before holiday deadlines hit, run through your specs and supplier notes. Many printers lock holiday schedules by mid-October.
📌 Grab the Year-End Packaging Checklist »

Until next month,
Sharon