Meet Sharon

A bit about your Packaging Coach!

Sharon Eucce is your Packaging Production Advisor and Consultant. She works with product-based brands to create and produce custom packaging that not only elevates the products but also helps them sell more effectively. Sharon knows that great packaging is an extension of a brand, enhancing its appeal and creating a lasting impression on customers. She has supported well-known brands across cosmetics, specialty food, wine & spirits, pet, and fashion industries, bringing over 40 years of expertise to each project.

Packaging Chic clients include marketing managers, brand owners, and designers who seek guidance in the world of secondary packaging. We offer training, teamwork, and long-standing relationships with vetted suppliers to ensure smooth, efficient production. Whether you're just starting out and need education or are an established brand looking for a reliable packaging partner, we can help.

At Packaging Chic, we believe in more than just selling boxes. We are passionate, creative and technical professionals who focus on details, create strong emotional bonds, and communicate expressively. Our participatory style encourages collaboration, and we often use humor and irony to connect with our clients. We are serious about our work but also bring an exuberant and unexpected touch to everything we do.

From retail to e-commerce, we manage and produce packaging for brands in beauty, specialty food, pet, coffee/tea, fashion, and other demanding industries. Our mission is to turn your ideas into reality by providing exceptional packaging that maintains your vision and fits your budget.

Sharon is an inducted member of the Ben Franklin Honor Society, a prestigious recognition in the print industry. She holds a Bachelor’s degree in Graphic Communication from Cal Poly, San Luis Obispo. In 2023, Sharon published the Amazon Best Seller Your Amazing Itty Bitty Guide to Packaging Made Simple. When not advising brands, Sharon enjoys capturing the world’s beauty through watercolor, photography, and the occasional bike ride along the San Diego coast.